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BOLD. FUN. AFFORDABLE

Welcome to Beauty 4 Five- were glam meets real life.

We're not just another beauty brand. Were a movement that believes self-care shouldn't be a luxury, it should be accessible to everyone.

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OUR MISSION

At Beauty 4 Five, we believe beauty is more than skin deep, its self-care, self-worth, and self-love. But in today's world, self-care has become expensive-even out of reach for many. We're here to change that.

We offer high-quality, empowering beauty products starting at just $5. And for those who want a little more. Our premium products still never go above $20-because value shouldn't mean compromise.

OUR VISION

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OUR PROMISE

  • $5 or Less Core Collection

  • Premium Products Under $20

  • High-Pigment, Long-Lasting Quality

  • Built for All Shades, Shapes & Stories

  • Proudly All-American & Real as It Gets

From a powerful online launch to a global movement, Beauty 4 Five is setting the stage for over 5,000 stores worldwide.

With a growing product line already in motion, this is only the beginning.

 

We’re not here to follow trends.

We’re here to change the game—for good.

OUR FOUNDER'S VIBE

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Miavan is visionary, creative, and real—bringing a blend of Bronx boldness and unstoppable energy to the industry.

She’s fun. She’s fierce. She’s empowering.

 

She’s not just running a business—she’s leading a revolution.

Miavan M. Feliciano Ona, the founder of Beauty 4 Five, was born in Brooklyn and raised in the Bronx. A dancer turned visionary, her love for makeup began on stage—but her purpose was shaped by real life.

 

As a mother, student, and someone who once struggled with overspending on beauty, Miavan saw a deeper problem: the beauty industry had forgotten about everyday people. So she built a brand that remembers them.

 

Beauty 4 Five was made for moms. For students. For anyone who can’t even afford soap but still deserves self-care.

 

Because a cleansed body is a healthy body—and beauty is health, too

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