BOLD. FUN. AFFORDABLE
Welcome to Beauty 4 Five, where glam meets real life.
We're not just another beauty brand. We're a movement that believes self-care shouldn't be a luxury; it should be accessible to everyone.
At Beauty 4 Five, we believe beauty is more than skin deep; it's self-care, self-worth, and self-love. But in today's world, self-care has become expensive-even out of reach for many. We're here to change that.
We offer high-quality, empowering beauty products starting at just $5. And for those who want a little more. Our premium products still never go above $20-because value shouldn't mean compromise.
OUR MISSION
OUR VISION
OUR PROMISE
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$5 or Less Core Collection
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Premium Products Under $20
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High-Pigment, Long-Lasting Quality
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Built for All Shades, Shapes & Stories
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Proudly All-American & Real as It Gets
From a powerful online launch to a global movement, Beauty 4 Five is setting the stage for over 5,000 stores worldwide.
With a growing product line already in motion, this is only the beginning.
We’re not here to follow trends.
We’re here to change the gamefor good.
OUR FOUNDER'S VIBE
Miavan is visionary, creative, and real, bringing a blend of Bronx boldness and unstoppable energy to the industry.
She’s fun. She’s fierce. She’s empowering.
She’s not just running a business; She's building a beauty brand that believes everyone deserves to feel confident without overspending.
Miavan M. Feliciano Ona, the founder of Beauty 4 Five, was born in Brooklyn and raised in the Bronx. A dancer turned visionary, she began her love for makeup on stage, but her purpose was shaped by real life.
As a mother, student, and someone who once struggled with overspending on beauty, Miavan saw a deeper problem: the beauty industry had forgotten about everyday people. So she built a brand that remembers them.
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Beauty 4 Five was built for moms, students, families, and anyone who believes self-care shouldn't be out of reach.